Mary Chioti at LEL seminar

Posted on November 29, 2021 by



This week’s seminar talk will be by LEL’s own Mary Chioti. Mary will give her talk in-person in Roscoe_2.3, but it’s also possible to attend remotely via https://zoom.us/j/8379113954 . The talk will be on Tuesday, 30/11/2021 at 4pm. The abstract is below.

The Cognitive and Affective Bases of Accent Attitudes 
Mary Chioti  

The study examines the formation of accent attitudes. According to the social-psychological tripartite model, attitudes are formed from cognition (beliefs), affect (feelings), and/or past, present, or future behaviours towards an attitude object (Eagly & Chaiken, 2014; Fazio, 2007). The impact of affect and cognition on attitude formation has been extensively examined in social psychology (e.g. Crites, Frabrigar & Petty, 1994), but within sociolinguistics, besides Cargile, Giles, Ryan, and Bradac’s (1994) theoretical contribution, there has been no contrastive examination of the components’ influence on accent attitudes.   To examine whether attitudes toward six English-English accents are cognition- or affect-based, this study used affective and cognitive persuasive messages and evaluative adjectives. The participants (47) were exposed to trials of the following format: a cognitive or affective persuasive message, followed by an accent recording, followed by cognitive and affective evaluative adjectival scales.   Results indicate that the messages and adjectives influence the attitudes toward the standard English-English variety cognitively and those toward the non-standard English-English varieties affectively. Therefore, primarily cognitive or affective accent-attitudinal formations depend on the (non)standard status of the accents. The association among cognition, affect, and (non)standardness is discussed in the context of public domains that have an impact on language ideology (e.g. education).   

References 

Cargile, A. C., Giles, H., Ryan, E. B., & Bradac, J. J. (1994). Language attitudes as a social process: A conceptual model and new directions. Language & Communication14(3), 211–236. https://doi.org/10.1016/0271-5309(94)90001-9   

Crites, S. L., Fabrigar, L. R., & Petty, R. E. (1994). Measuring the affective and cognitive properties of attitudes: conceptual and methodological Issues. Personality and Social Psychology Bulletin20(6), 619–634. https://doi.org/10.1177/0146167294206001   

Eagly, A. H., & Chaiken, S. (2014). Attitude research in the 21st century: The current state of knowledge. In D. Albarracin, B. Johnson, & M. Zanna (Eds), The Handbook of Attitudes (pp. 743–767). Mahwah: Taylor and Francis.   

Fazio, R. H. (2007). Attitudes as object–evaluation associations of varying strength. Social Cognition25(5), 603–637. https://doi.org/10.1521/soco.2007.25.5.603